Tape Consultancy LTD18-20 Bromell's Road, London SW4 0BG
TAPE is a UK based consultancy company providing specialist services for global media professionals in the television and film industries.
All services originate from the T.A.P.E. (Television Audience Programme Evaluation) System – a unique quantitative methodology which can be used by decision makers to assess the intrinsic appeal of any type of media content, television programme or motion picture at any stage of development – from initial concept through to final product.
From its inception in 1968, TAPE became a totally independent Limited Company in 1976, with its shares owned by the working executives. The key executives are specialist evaluators who have been studying and identifying the salient appeal factors determining audience likes and dislikes for over 34 years, and more importantly, establishing their relativity.